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Webflow Agency, London

Websites and growth systems, from first build to compounding results.

Shrink Studio is a London-based Webflow Premium Partner for venture-backed B2B tech companies⁠
from Seed to Series B.
See how we work

Funded companies move fast. Sites rarely keep up on their own. Since 2022, Shrink has helped venture-backed B2B teams close that gap across 50+ sites: strategy, build, and the ongoing work that compounds the gains.

What the next site needs to get right

A story one buyer can follow

Most sites say everything and land nothing. The next one needs a position, a reader, and an order that leads to a decision, settled before any design.

Discovery

A site the team runs

Pages, campaigns and content shipped by marketing, without a developer in the queue. A component-first build and a CMS modelled on the content make that the everyday way of working.

Development

Legible to search and AI

Buyers ask Google and ChatGPT before they ask anyone. Structure, schema and plain answers make the site one of the sources those answers draw on.

Answer engine optimisation

Better every month

Launch is the starting line. Analytics, testing and monthly optimisation turn small measured gains into compounding results.

Optimisation

Featured work

Discovery
Development

Adfin

$18m Series A, Pentagram brand, live in eight weeks
Adfin
Discovery
Optimisation

Forest

Two sites merged onto one framework, 95 desktop performance score
Forest
Discovery
Development
Optimisation

CloudNC

660+ routing combinations, 60 new markets and a 21% conversion rate uplift
CloudNC

Our services

Start where you are, then keep going.

Optimisation

Find what is converting and compound it, month on month, with CRO and AEO.

Conversion Rate Optimisation (CRO)
Answer Engine Optimisation (AEO)
A/B Testing & Experimentation
Analytics & Conversion Tracking
Performance Reporting
From £5,000/mo
Monthly retainer
Optimisation

Development

A site that fits the business today, ready for your team to run without us.

Marketing Websites
Design Systems
UX & UI Design
Webflow Development
Platform Migrations
From £15,000
Fixed scope
Development

Discovery

Align the team and sharpen the brief, so you start certain you are building the right thing.

Positioning & Messaging
ICP & Audience Research
Information Architecture
Content Strategy
Website Audits & Teardowns
From £3,500
One-off
Discovery
In their words

Results, from the people who own them

CloudNC
“We needed a Webflow partner who could move fast and help us make the right calls on important technical decisions. Shrink delivered above and beyond our expectations, and built a system we actually use every day. We're looking forward to continuing the work together as we continue to grow.”
Shrink delivered above and beyond our expectations, and built a system we actually use every day.
Alex Quaye
Alex Quaye
Head of Growth
Conversion rate uplift
21%
New markets
60+
Routing combinations
660+
Buff Motion
“We partnered with Shrink on the development of our studio site and they were excellent from start to finish. Their attention to detail and diligence throughout was excellent, it really felt like they cared as much as we did about the final outcome. Would fully recommend”
it really felt like they cared as much as we did about the final outcome.
Tom Allen
Tom Allen
Co-founder
Adfin
“We'd taken our old Webflow site as far as it could go. We needed a site that matched our Series A and our new brand, and Shrink rebuilt it on a foundation built for where Adfin is going. Since launch we've added seven new vertical pages ourselves, and we build on it every week. What surprised us was how fast it showed up in AI search. Within weeks we were appearing in four times as many AI answers.”
within weeks we were appearing in four times as many AI answers
Karol Jozwik
Karol Jozwik
Growth Marketing Manager
To launch
8 weeks
Unique page designs
~30
AI search visibility
4x
Architecture
October 22, 2026

PHP2Shell: what the PHP outage means for your marketing site

If your website went into maintenance mode this week, this is why. What PHP2Shell is, whether your marketing site is affected, and the one question to ask your host today.
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Architecture
July 27, 2026

What most post-raise rebuilds miss

You raised, the business moved on, and the site got left behind. Here is why the rebuild that follows so often misses, and what to settle before it starts.
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Visibility
July 20, 2026

The five files that decide whether AI can read your site

Answer engines do not read your site the way a person does. These five small, unglamorous files decide whether they can read it at all.
Read article